An independent building-diagnostics firm serving three very different audiences: homeowners, real-estate professionals, and legal/insurance institutions. Each arriving with a different problem and needing a different path to a quote.

I led the IA and wireframing, mapping two core personas to five problem-based user journeys (humidity, structural cracks, buying/selling, energy compliance, professional support) so each visitor lands on content and a CTA matched to their actual concern, rather than one generic contact form.

I designed the wireframes across the site following the visual direction set by my Design Director, and contributed to the design system; including the card component used throughout the services grid.